Courses & Workshops
Strategic Storytelling
For accelerators, Fellowships, VC Portfolios & Tech Transfer Offices
The right story at the right time
Too much storytelling advice is built for the stage— slick, scripted, and useless when the lights are off.
Stories That Drive Checks
Our signature course for developing strategic narratives that turn interest into term sheets. Built for real investor conversations, not just the pitch stage.
- Frame to Fit: Strategize for the Investor’s LensLearn how to highlight the right strengths—traction, team, tech, or market—based on what investors actually expect at your stage and in your specific vertical. It’s not just storytelling, its understanding the core aspects of your business.01
- Adapt Everywhere: The Modular Story SystemDesign a flexible story toolkit you can deploy across the entire fundraising journey—from first cold email to final diligence call. Adapt your narrative to different investor mindsets, moments, and relationship phases.02
- Own the Room: Conversational StrategyUnderstand the art of relationship-building conversations—not just pitching. Learn how to lead with presence, guide the agenda, and respond with narrative agility. This is about nurturing relationships over time to set up a successful pipeline and appropriate density.03
Course Modules
The following course modules can be offered in succession or tailored as individual workshops. Additional custom workshops are available upon request.
Introduction to building relevant, audience-specific stories and messaging, with examples of how stories differ between customers, investors, and employees.
Takeaways:
Takeaways:
- Understanding What Investors Are Looking For
- Analyzing Core Aspects Of Your Business Plan
- Developing Your Company's Core Investor Message
Craft a founder story by utilizing fundamental storytelling principles.
Takeaways:
Takeaways:
- Understanding Core Features of A Story
- Exploring Different Founder Story Stems
- Workshopping Your Founder Story
Utilize Weave & Pitch's proprietary framework work to identify the most captivating hooks for your company. Identify company strengths relative to investor expectations, generate multiple company story hooks, and discover when specific approaches are most impactful.
Takeaways:
Takeaways:
- Understanding Core Features of A Story
- Exploring Different Founder Story Stems
Identify overarching takeaways and craft story arcs by grouping strategic elements of a company's business plan.
Craft multiple mini-story stems to deploy in dynamic conversations and across a relationship lifecycle.
Identify strategies to seamlessly gather information, set the tone, and build/ nurture connections.
Practice deploying mini story stems and conversation builders in natural conversation.
Practice techniques for making stories memorable through rhetorical devices, performance techniques, and visualization aids.
An Interactive Approach
With over 15 years of experience designing workshops and educational content, our approach is engaging and impactful.
- 15+ Video HoursFeaturing Bite-sized Instruction For Asynchronous or Hybrid Courses
- 20+ WorksheetsProprietary frameworks we've battle-tested in our agency work and through multiple course iterations.
- 18+ Activities & Simulation GamesInteractive activities and simulation scenarios enable course participants to practice newly acquired skills.
Interested in running a workshop at your organization?
Our strategy topics span fundraising special topics workshops include:
- Bottoms Up Market Sizing
- Excavating Traction Metrics
We discuss principles of crafting a compelling pitch deck including:
- Teaser Decks, Presentations, and Leave Behinds
- Principles of Information Hierarchy & Design
Our fundraising tactics focus on effective relationship management:
- Building & Working Your Investor CRM
- Scheduling For Calendar Density
Special Strategy Topics
Pitch Deck Principles
Fundraising Tactics
Custom Offerings
We work with organizations to create custom modules across the following topics.
Trusted BY
Select organizations where we've delivered interactive workshops & courses.
"The act of working on the pitch/hook and workshopping on the spot was incredibly helpful. We take how we talk about our tech for granted in everyday situations so it's always good to revisit the audience perspective."
"I'm a founder in stealth mode and I've been to a number of similar presentations, but this workshop was FAR and AWAY the best. I am walking away with many actionable ways to improve my pitch and so glad I attended."
"I really enjoyed the specific do's and dont's from Alina, she did not just keep it at high level instructions, but used examples very well and also gave specific pointers on how to improve."
About the Instructor
Alina Serebryany is a founder and the creator of Weave & Pitch, a storytelling agency that has helped deeptech and healthcare startups raise over $500M in venture capital. A Carnegie Mellon alum, she’s built software products, launched ventures, and advised spinouts from leading deeptech accelerators—translating complex science into stories that win funding and trust.
Alina’s storytelling roots go back to age 10, when she helped her immigrant parents grow their healthcare company by writing pitches to hospitals. Today, with over 13 years of experience, she teaches founders how to craft narratives that turn groundbreaking ideas into backable companies.
Alina’s storytelling roots go back to age 10, when she helped her immigrant parents grow their healthcare company by writing pitches to hospitals. Today, with over 13 years of experience, she teaches founders how to craft narratives that turn groundbreaking ideas into backable companies.
Stories constitute the single most powerful weapon in a leader’s arsenal.
Dr. Howard Gardner, Harvard Psychologist
Help Founders Build the right story for the right time.
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